In this innovative business course, we used an “ask, try, do” approach to find opportunities to improve this community supported fishery. Through an in-depth analysis, we decided to focus on improving the online membership and ordering service. We produced three ideas that could help the business succeed and achieve sustainable growth. These ideas and the process to come up with them are outlined in a detailed design brief.
By designing a more aesthetically pleasing, intuitive and efficient online platform, members are more easily able register and order fish online.
UBC Design Strategies for Business: 2014
LOCATION: Vancouver, BC
TOGETHER WITH: T. Burgoyne, S. Chian, S.Hogan, B. Wong and S. Zanfolin Jr.
MY ROLE: Community consultation, concept sketches and graphic design
